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Oct 20, 2005
Stanley Tools to co-sponsor Riggs in '06

The Stanley Works is adding a powerful new tool to its toolbox -- the co-primary sponsorship of the No. 10 Stanley Tools/Valvoline Dodge Charger and driver Scott Riggs.

"Our customers are dedicated race fans, so this is a natural partnership for us," said Don McIlnay, President of the Stanley Tools Group. "The Stanley brand has already benefited tremendously from our association with Evernham Motorsports, Ray Evernham, Kasey Kahne, Jeremy Mayfield and Bill Elliott. Now, we're expanding our presence in racing to a co-primary sponsorship with Valvoline Evernham Racing.

"This sponsorship gives us a powerful new marketing platform that puts Stanley in front of millions of consumers on a weekly basis and allows us to communicate and demonstrate the quality and performance of Stanley tools. We're thrilled to have Scott Riggs at the wheel and Ray Evernham at the helm, and look forward to a successful season together."

Stanley will sponsor the No. 10 Stanley Tools/Valvoline Dodge Charger for 10 races in 2006. The No. 10 Stanley Tools/ Valvoline Dodge Charger will carry the signature yellow and black colors of the Stanley brand. Stanley Tools also will be the featured co-primary sponsor on the No. 10 Valvoline/Stanley Tools Dodge Charger in 21 races throughout the season.

In addition to the primary sponsorship, Stanley will continue its involvement as an associate sponsor on the race cars of Kasey Kahne and Jeremy Mayfield, as well as on the uniform of Erin Crocker -- creating the Stanley Racing Family that is as unique and diverse as the loyal customers of Stanley tools.

"I've always had Stanley tools in my tool box and trusted them to get the job done -- now I can put that trust in my Stanley Tools Dodge Charger," said Scott Riggs, driver of the No. 10 Stanley Tools/Valvoline Dodge Charger. "It's exciting to join Valvoline Evernham Racing, continue my relationship with Valvoline and add a new partnership with The Stanley Works."


Posted at 01:19 pm by racer

 

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